Onzen - The cold plunge from Japan
The minimalist layout and intuitive navigation highlight ONZEN’s advanced technology and elegant design, making it easy for users to explore and engage with the a strong focus on the product.
Role
UX/UI Designer
Industry
Ecommerce
Year
2024
About Project
ONZEN redefines the cold plunge experience with advanced cooling, filtration, and sanitation technology—no ice required. Our fully integrated design places the cooling system directly inside the tub, creating a sleek, streamlined exterior and ensuring an effortless plug-and-plunge setup. Inspired by Japan’s deep-rooted wellness traditions, ONZEN delivers perfectly chilled water for ultimate recovery, whether for post-exercise rejuvenation or daily wellness.
Founded in 2022 by Fujioka Toshio, ONZEN combines the wisdom of traditional Japanese therapy with cutting-edge engineering. While cold therapy has long been used for injury recovery, recent studies highlight its effectiveness in treating chronic conditions. The design, crafted from natural wood and inspired by the serene forests of Kyoto, seamlessly blends into any indoor or outdoor space, making ONZEN not just a wellness tool but a refined addition to any environment.
Internal pages and Mobile view
The internal pages and mobile design of ONZEN were created with a deep focus on the brand’s philosophy, emphasizing user experience and meaningful engagement. Every element is designed to provide a seamless and intuitive journey, ensuring that users feel connected to the brand from the first interaction. By prioritizing clarity and simplicity, the website effectively communicates the benefits of cold therapy while making the purchasing process effortless and reassuring.
Beyond just selling a product, ONZEN is dedicated to building long-term relationships with its customers. The design reinforces trust by ensuring that every customer knows they will always have support and guidance throughout their cold plunge experience. Whether it’s setup assistance, usage recommendations, or maintenance advice, ONZEN remains committed to staying connected, offering a reliable and supportive experience at every stage.
Mobile View
The News & Blog provides in-depth insights into cold plunge therapy, its benefits, and the latest industry updates. Designed for those seeking a deeper understanding, it serves as a valuable resource for both beginners and experienced users.
The design follows a classic blog structure but is elevated with carefully crafted details that enhance readability and user engagement. Every element is thoughtfully designed to create a seamless and enriching reading experience.
Outcomes
Despite limited content and minimal initial context, the project was developed through in-depth user research and a thorough competitive analysis. Every design decision was driven by insights gathered from studying user behavior and industry standards, ensuring a seamless and engaging experience.
