TODE - Investing in Saudi Arabia app
TODE is an innovative app that simplifies investment for everyone, allowing users to automatically grow their wealth with a focus on real estate opportunities in Saudi Arabia.
Role
UX/UI Designer
Industry
Finance, Investment
Year
2025
About Project
TODE is an innovative app that makes investing accessible to everyone, whether you're a seasoned investor or just starting your journey. Our platform allows users to automatically grow their wealth with advanced technology, making investment as simple and seamless as possible. With just a few taps, users can begin their investment journey and let TODE handle the rest.
One of the key features of TODE is its focus on real estate investments in Saudi Arabia, a rapidly growing market with significant opportunities. Through the app, users can easily explore and invest in real estate, a lucrative and stable asset class, without the complexities of traditional investing. TODE simplifies the process, allowing users to diversify their portfolios and make informed decisions for long-term financial growth.
Research
Brainstorming
Through brainstorming, I developed several key features to make investing more accessible and user-friendly. One of the main ideas was a personalized investment dashboard, where users can track their portfolio and receive tailored insights based on their financial goals. I also explored different ways to simplify the onboarding process, making it easier for beginners to start investing with confidence.
One challenge was deciding how to present investment opportunities—whether to focus on automated investment strategies or allow users to manually select assets. After analyzing different approaches, a hybrid model seemed the most effective, combining automated tools with personalized choices. Additionally, I considered adding an educational section, offering articles, guides, and expert insights to help users make informed decisions. Some of these ideas were refined and adjusted after usability testing.
User Interviews
To better understand potential users, I conducted interviews with individuals ranging from young professionals to experienced investors. Many participants expressed that they were interested in investing but felt overwhelmed by the complexity of financial markets. Some had attempted investing before but struggled with unclear processes or a lack of reliable guidance.
A recurring pain point was the lack of accessible information about investment opportunities in Saudi Arabia. Several interviewees mentioned that they often had to search multiple sources to find relevant investment insights, making the process time-consuming and confusing. Others were concerned about high entry barriers, stating that traditional investment options required significant capital or prior expertise.
User Persona
User Journey Map
The user journey map highlighted the challenges and frustrations faced by individuals trying to navigate investment platforms. Many users found existing solutions too complex or intimidating, especially first-time investors. This research helped shape a more intuitive app experience, addressing these pain points through clear navigation, guided investment options, and automated financial tools.
Wireframes
Initial wireframes were developed based on user insights, focusing on a clean, structured layout that simplifies the investment process. The design prioritizes ease of use, ensuring users can explore, invest, and track their portfolios with minimal effort. Testing and feedback sessions helped refine the design, ensuring a seamless and engaging investment experience.
Visual Design
Dark & Light mode
TODE was designed with both light and dark mode, allowing users to choose the interface that best suits their preferences. The clean and intuitive design ensures a seamless user experience, making it easy to navigate investment opportunities and manage assets. Every detail of the interface is crafted to enhance accessibility and usability, ensuring that both beginners and experienced investors can efficiently interact with the platform.
The app also features a comprehensive blog that provides the latest news on investments in Saudi Arabia. Users can explore in-depth guides, market insights, and educational resources to expand their knowledge and make informed decisions. Whether someone is looking for expert advice or simply staying updated with financial trends, TODE offers a well-structured and user-friendly space to support their investment journey.
Design Process
Over 150 screens were designed and developed, covering the entire process from market and user research to idea generation, wireframing, and prototyping. Every step was meticulously planned to create a seamless and intuitive experience, ensuring that the app meets the needs of both beginner and experienced investors. The design process focused on usability, clarity, and functionality, resulting in a well-structured platform that simplifies investment management.
Outcomes
The project was enriched by close collaboration with the client, incorporating feedback and new ideas throughout the design process. Extensive market research was conducted to understand the rapidly evolving investment landscape and the growing number of startups in Saudi Arabia. One of the main objectives was to generate innovative ideas and create a recognizable, user-friendly service that simplifies investment for everyone.
From research and ideation to design, testing, and refinements, every stage was carefully executed to ensure a seamless user experience. The iterative process allowed for continuous improvements, making the platform more intuitive and efficient. The work on enhancements and new features is ongoing, ensuring that TODE remains at the forefront of the investment market, adapting to user needs and industry trends.
